Our Team

Roger Dale Bennett, CFP, CFA | President

Roger Dale Bennett, CFP, CFA is president and owner of Asset Financial Services, Inc., a family owned and operated business since 1987. He has been a leader in the financial services industry for more than 25 years. His career includes working in the investment trust departments of Manufactures National Bank of Detroit, and Comerica Bank of Detroit, as well as a financial consultant at Merrill Lynch. He is a graduate of the ELI Broad College of Business at Michigan State University. He holds both Certified Financial Planning (CFP), and Chartered Financial Analyst (CFA) professional designations. He is a member of the Financial Planning Association (FPA).

Among other accomplishments, he is past president of the Grand Ledge Area Chamber of Commerce, and member of the Grand Ledge Rotary Club. He enjoys sports, hunting & fishing, family activities, and reading (especially Bible based).


Tina Carr | Office Manager

Tina is responsible for the day-day operational and administrative activities of the firm. She is the detail oriented person that ensures everything runs smoothly. She has over 20 years of experience within the industry, which includes working at various wire houses such as Merrill Lynch and Prudential Securities. Her past 13 years have been with Asset Financial Services, Inc. She is securities licensed, and ready to help you with any questions or issues that you may have.